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It has been well argued from a long time that Instagram takes quite a toll on its young users in particular. The constant struggle to keep up with the latest trends and internet influencers can be daunting.
Instagram and its owner, Facebook, claim to be working to alleviate these stress points by hiding how many other users like your pictures – the Head of Instagram, Adam Mosseri, suggested last month.
Instagram has been testing the strategy with users in Australia following a similar experiment in Canada back in May. You can see how many photos you like under the new system, but your followers can’t. Similarly, you can’t see how many people liked the pictures of other people.
The response to the test was mainly concerned about the survival of Instagram’s many influencers. Some users pointed out that brands considered hiring influencers based on the engagement on their posts as opposed to their follower count.
Other marketing experts argued that Instagram influencers will do just fine and can now turn to Stories that are presently the focus of Instagram.
“We want Instagram to be a place where people feel comfortable expressing themselves,” said Mia Garlick, Facebook Australia and New Zealand’s head of policy. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.”
Instagram tweeted on 17 Jul 2019 that it extended the experiment to Brazil, Canada, Ireland, Italy, Japan and New Zealand.
A UK research in 2017 learned that Instagram is the most harmful to young people’s mental health out of the five biggest social networks. Snapchat followed, third with Facebook, fourth with Twitter and fifth with YouTube. In addition to hiding likes, Instagram is also working to remove bullying from the platform.
Instagram announced in April that it was experimenting with unique features in the fight against bullying during a Facebook F8 developer convention.
Instagram introduced an AI-powered feature earlier in July that allows users to know if they are posting an inappropriate comment.
When a user types “You are so ugly and stupid,” for example, a user will get a notification that states “Are you sure you want to post this?”
- Anirudh is the Editor in Chief and Main Writer at Clickdotme. He does not like describing himself in the third-person and had a hard time coming up with these two sentences!
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