Apple’s iPhone Sales In 2019 Show It Is Evidently Too Expensive For The Indian Market

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With the price of the iPhones skyrocketing towards the ₹1 lakh mark, the amount of people ready to purchase the Apple phone in India has dropped significantly.

iPhone XR

Three fresh iPhones were introduced last year. But with prices of the iPhones drifting to the Rs 1 lakh mark, the amount of consumers who are ready to purchase an Apple phone in India is declining significantly.

For India, the iPhone is too expensive. Consumers of the phone have said that all the time. However, there is now data available to prove it.

Apple’s shipments in the first quarter of this year decreased by 42% compared with the same quarter in 2018, according to a study.

The study states that although iPhone shipments rose significantly in April due to massive discounts provided by distributors on the phone, in May and April, they sank again.

An expert quoted by market research company Counterpoint in the Economic Times report notes “iPhone shipments to India fell to 220,000 units in the January-March quarter.”

An expert quoted by market research company Counterpoint in the Economic Times report notes “iPhone shipments to India fell to 220,000 units in the January-March quarter.”

The study states that Apple is currently attempting to begin the production of high-end iPhones like iPhone XS and iPhone XR in India in the hope of helping the local manufacturers decrease the cost while maintaining the same margins.

In India, Apple already produces some of the older iPhones, such as the iPhone 7, with its producing partner Foxconn.

The study, however, once again shows an unfortunate image of the Indian iPhone sales. The issue appears to be India’s exceptionally high iPhone price.

The iPhone XS came with a price tag of Rs 99,900 when it was introduced last year in India. The iPhone XS Max was launched at Rs 109,900 and the iPhone XR at Rs 76,900.

A couple of months later, Apple attempted to push the iPhone XR in India with several older iPhones such as iPhone 8 and iPhone 7.

But the iPhone XR costs nearly Rs 60,000 despite discounts and low prices, which keeps it away from the reach of the majority of Indian consumers.

Although the recent iPhones — iPhone XS, iPhone XS Max and iPhone XR — are expensive phones worldwide, they are exceptionally costly in India.

Apple’s iPhone has also probably been affected by devices such as the Samsung Galaxy S10e and OnePlus 7 Pro on the market.

These are high-end telephones with premium hardware and premium features, yet they are sold under Rs 50,000, making them more appealing than phones such as the iPhone XS.

While Counterpoint analysts in India painted a grim image in 2019 for the iPhone, Apple might recover with the aid of the iPhone 11.

The iPhone 11 is expected to be launched worldwide in September or early October with enhanced cameras and fresh design. The phone is also due to arrive in India a few weeks after its worldwide release.

Author

Anirudh Muley
Anirudh Muley
Anirudh is the Editor in Chief and Main Writer at Clickdotme. He does not like describing himself in the third-person and had a hard time coming up with these two sentences!
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