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Apple will no longer sell the iPhone SE, iPhone 6, iPhone 6 Plus, and iPhone 6s Plus in India. Meaning, if you are in the market for a new Apple smartphone, you will have to shell out more for a newer model.
The Economic Times report says that the approach suggests that Apple is no longer prioritizing moving iPhones by quantity in the nation. It is instead redirecting its attempts to boost its revenues there.
To achieve this, distributors have been asked to report to Apple’s retailers in India that the iPhone models above have stopped deliveries. The iPhone 6s will be the new “entry-level”. This means the starting price of an iPhone will increase by nearly Rs 8,000 in India (about $116). The iPhone 6s starts at ₹29,799.00 ($435) in India.
Over the past few years, Apple has assembled the iPhone SE in India as well as the iPhone 6s and iPhone 7. According to the study, given the change in policy, idle capacity in these factories can now be used to increase manufacturing of other models.
Apple increased its revenue and profit in India by 12 per cent over the previous year, despite selling fewer iPhones than last year. Apple India’s April-June sales grew after it introduced a promotion to drop iPhone XR prices.
“Cupertino does not want Apple India to chase volumes by discounting at the cost of profit,” said one leading trade partner of Apple. “These models which are being phased out will increase the average selling price of iPhones in India and boost both profit and revenue.”
Apple ranks 11th on the Indian market and accounts for just one per cent of India’s phone revenues, selling fewer than one million iPhones in the first half of 2018.
In contrast, during that period (first half of 2018), Xiaomi sold over 19 million competing smartphone companies based on data gathered by Counterpoint Research.
According to a recent study, Apple CEO Tim Cook is said to be working behind the scene in “remoulding Apple’s failing India strategy,” to revamp the company’s presence there.
In the aftermath of the continuing trade war between the US and China, Apple was also re-focusing attempts in India to develop manufacturing outside of China.
Last summer, Apple outlined India’s fresh strategy with official retail stores, revised independent dealing, higher sales, and improved applications and facilities.
- Anirudh is the Editor in Chief and Main Writer at Clickdotme. He does not like describing himself in the third-person and had a hard time coming up with these two sentences!
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