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iPhone XS and XR manufactured in India set to enter the market by August 2019.
The top-end iPhones of Apple Inc. put up by the local unit of Foxconn in India, will hit Indian retailers next month, according to a source, possibly enabling a price drop in the world’s second-largest smartphone market. Reuters reported in a recent post.
Apple did not reply to the comment request instantly. Foxconn said that they don’t comment on their products or clients.
Apple will save on heavy taxes on imports of fully manufactured products as well as meeting local procurement standards to open its own retail shops in India if local assemblies are expanded.
Millions of Indians are in Apple’s favour, but it’s premium pricing has reduced its market share to a small 1% against competitors like China’s OnePlus.
The Hon Hai Precision Industry Co local unit, better known as Foxconn, had revealed earlier this year that they would start assembling iPhone X line of phones in Tamil Nadu, India according to a Reuters report.
The lower-cost iPhone SE, 6S and 7 models are also assembled through Wistron Corp in Bengaluru.
The research director for the tech consultancy Canalys, Rushabh Doshi, said, “Local production will give Apple the leeway to play with the margins of their distributors and indirectly price their phones lower,”
Effects of The Trade War
Prime Minister Narendra Modi attempted to make India the third-biggest smartphone industry in South Asia and a hub for world players with market access of more than one billion wireless devices and low-cost labour.
This push was successful, as worldwide smartphone giants, including Samsung and China’s Oppo, have been quickly expanding in India, and contracting companies such as Foxconn are increasing domestic facilities.
In addition to meeting local demand, corporations like Apple could use India as an export hub as well, according to technology analysts, to mitigate the effects of the bruising trade war between the United States and China.
Apple lowered its fiscal sales forecast for the first quarter and cited slower sales for iPhones in China, where US-China trade uncertainty harmed the economy.
Neil Shah of the Hong King based technology researcher Counterpoint said that some of the Wistron assembled iPhone 6s and 7 are exported to markets in Europe from India. The Indian head of Wistron refused to comment on it.
- Anirudh is the Editor in Chief and Main Writer at Clickdotme. He does not like describing himself in the third-person and had a hard time coming up with these two sentences!
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