Google Is Testing A New Hyperlocal Social Networking Service


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Google is re-engaging in social media with a hyper-local service called Shoelace that seeks to link individuals across their interests in the same region.

Google has had little luck in creating a popular social network. Although Orkut was quite popular at its launch in 2004, Facebook’s later release resulted in the disappearance of the social networking website in 2014.

In 2011, the tech giant launched Google+ to attempt the concept further. This time, the release received an excellent response but also a sharp decrease in its popularity owing to the absence of fresh features.

Google Is Testing A New Hyperlocal Social Networking App
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In April this year, Google+ was dissolved officially, and it looked like Google was done with creating a more extensive social network. Google announced Shoelace, a social networking application that allows individuals to connect via various operations, which is contrary to most expectations.

Google has announced Shoelace as a social networking application that can connect people using various activities, which contradicts many expectations.

What is Google Shoelace?

Google’s new hyperlocal social networking project is called Shoelace. It is a product of the company’s Area 120 team, known as the ambitious Game Builder, launched a while ago for developing experimental projects.

The team’s latest development is a social networking application that will be accessible for Android and iOS platforms. The app is slated to rival Facebook Events.

The app connects the user to individuals with comparable interests. Users can then take part in an activity together, such as yoga or attending a concert together.

Shoelace users can also generate a list for a case or activity in which they participate, and then invite friends or strangers to attend.

Unfortunately, Google Shoelace is currently only invitational, meaning that you need a unique invitation from an existing user to participate. The app will also suggest various activities and events that customers like.

It is currently only accessible in the U.S. city of New York, and the worldwide rollout plan is not clear yet. But with social networks, Google did not have much luck, so we have to wait and see how it works.


Anirudh Muley
Anirudh Muley
Anirudh is the Editor in Chief and Main Writer at Clickdotme. He does not like describing himself in the third-person and had a hard time coming up with these two sentences!

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